CHALLENGE
• Skewed public image. Amazon is a disrupter and people have opinions about this
• A skeptical public. Amazon is unable to share positive messaging about its business without inviting side-eye
SOLUTION
• Reveal employee benefits. Let the facts tell the positive story
Regionally geo-targeted to opinion elites, who influence to shape public perception:
• Print | NY Times, Boston Globe
• Outdoor/transportation | NY Subway, Boston T
RESULTS
• A more accurate understanding of Amazon in these major markets
