CHALLENGE
• Employees didn’t know that the company intranet, little-used and a nightmare to navigate, had been updated
• New intranet had no branding
SOLUTION
• Created a distinctive logo for the intranet
• Produced humorous, eye-catching campaign featuring characters from AMC shows, speaking to the ease of finding what you need on the intranet
• Developed digital posters
• Created an email campaign
• Produced pop-up ads
• Developed a digital scavenger hunt to demonstrate how easy it is to find things on the updated intranet
RESULTS
• The new intranet is now heavily trafficked
• Employees aren’t mad anymore
