CHALLENGE
• This long-running, well-known festival needed to be reimagined every year to stay fresh as new generations cycled into the scene
• Boosting ticket sales around the New York City tri-state area that competes with numerous cultural, arts and music venues
• Small festival budget needed to be maximized to feel like a major event
SOLUTION
Consistently inventive, beautiful design for key art that incorporated both music and environmental components, featured in multiple communication touchpoints:
• Posters, social and digital ads, postcard mailings, targeted emails, and merchandise
RESULTS
• The festival saw increased ticket sales in each of the 10 years that I was involved
• A measurable uptick in a younger demographic buying tickets, ensuring the legacy of the festival
