CHALLENGE
• Ingredion’s revolutionary Oil and Grease Resistant (OGR) coating solution, a plant-based, biodegradable option that prevents grease from foods like pizza or French fries from soaking into packaging, was buried in the corporate website
• The sales team didn’t have the materials they needed to educate clients about the OGR coating solution
SOLUTION
Created an integrated campaign to bring visibility to the OGR coating solution through:
• Digital ads
• Email campaign
• E-Newsletters
• Gated content download
• Cover story published in trade publication
• Landing page
RESULTS
• Exceeded lead goal by 90%
• Creative performed 125% higher than company-wide click-through-rate benchmarks
• Cover story in trade publication attracted the attention of several multi-billion dollar companies who are now working with Ingredion to use the OGR coating solutions
