CHALLENGE
• Education mission of the foundation lacked a modern, fresh vibe
• During Covid, the annual Jackie Robinson Day celebration needed a way to bring together people virtually, with only six weeks to make it happen
SOLUTION
• Created a powerful brand design featuring Jackie Robinson’s face and a strong statement
• Designed and executed a robust education guide as teacher resource
• Designed a dynamic, modern poster for the classroom
• Produced a complex, engaging website for Jackie Robinson Day in only six weeks
• Designed a social and email campaign to drive visits to the site
RESULTS
• Driven by the social and email campaigns, nearly 2 million people visited the Jackie Robinson Day site to celebrate the legacy of an American hero and civil rights icon
• The website was picked up by press, heralded as a meaningful way to commemorate Jackie Robinson Day
• New branding featuring Jackie Robinson’s face was picked up by the Los Angeles Dodgers, to be featured on t-shirts sold at Dodger Stadium
