CHALLENGE
• The Museum, whose launch was imminent, required an inspiring brand identity
• As part of its mission to educate broadly, the Foundation needed a way to promote the Museum beyond New York City
• The museum was a major financial investment and needed to ramp awareness quickly and effectively to create engagement for donations, memberships, and ticket sales
SOLUTION
• Brand identity to establish a consistent and powerful look to match Jackie’s legacy
• A robust and engaging museum website including original photography and video
• Outreach campaign to schools, education influencers, and teachers
• Marketing including: Social, transit, digital advertising, email campaign, newsletter
RESULTS
• A fully cohesive and integrated brand experience across all touch points built brand recognition and awareness.
• First-year visits to the museum exceeded expectations by 4x
• School visits increased dramatically
