CHALLENGE
Branding hadn’t kept pace with the evolution of the business from a clay-shooting venue to a complex that offered multiple experiences, including a farm, events, concerts, lodging, education, and a store
SOLUTION
In-depth discovery to identify purpose, mission, vision, and values statement, which led to:
• Naming
• Logo and brand voice
• Branding across multiple sub-entities
• Internal rollout with key stakeholders and employees
• Social media campaigns
• Animated videos
• Blog posts
RESULTS
Year over year:
• 276% increase in new leads
• 200% increase in event page traffic
• 17% increase in website visits
