CHALLENGE
• Declining enrollment
• Fractured brand presence didn’t tell a cohesive story, creating confusion about what the college stood for
SOLUTION
Unearth the heart of the college through interviews with alumni, students, professors, and administration to guide the development of an engaging, integrated brand position:
• Website rebuild
• Digital ads
• Landing pages
• Billboards
• On-campus graphics
RESULTS
• Highest enrollment in the school’s 100-year history, during the time the three-year campaign ran
