CHALLENGE
• The annual Spark DEIA Symposium competed with dozens of campus events happening at the same time
• The event had no distinctive brand
• The mandated university design system made it difficult to create distinction among the campus events
SOLUTION
Created a visual identity compliant with university requirements, but with fresh, recognizable design elements to break through the clutter:
• Posters
• Banners
• On-campus signage
• Digital ads
• Landing page
• Buttons
RESULTS
• 700+ attendees, exceeding the goal by 150%
